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November 18, 2020

Digital PR Process – Step 2: Planning campaign strategy and ideation

Now you’ve set your objectives and conducted brand, media and industry research, it’s time to determine your digital PR strategy and start brainstorming ideas.  Defining your strategy When building a digital PR strategy, it’s important to be organised; you should follow timelines and map out your activity and the target audience you plan to reach. […]

November 4, 2020

Digital PR Process – Step 1: Objectives and Research

Our digital PR process creates successful strategies for our clients across a range of industries. It delivers strong campaign ideas, secures high quality online coverage and reaches campaign goals. We’ve outlined each step in a series of articles, starting with step one: objectives and research. Follow to get your digital PR strategy on track and […]

October 15, 2020

The future of PR is connected

Over time, both services have evolved. Digital PR has shifted from working with bloggers to obtain links, to working with journalists. Traditional PR, on the other hand, now focuses on online coverage alongside offline because of the turnaround time. Why? Online coverage has become the quickest and most successful way to earn coverage and consumers […]

January 31, 2019

2018: The year of ‘fake influencers’

Whether it was influencers faking brand collaborations, photoshopping themselves into overseas destinations or even ‘scamming’ fellow bloggers into purchasing falsely advertised training courses, it became clear that this was no passing fad. So, as we settle into 2019, we have to ask – where does this leave influencer marketing? The ‘logic’ behind faking posts For […]

August 1, 2018

Utility beats design: 3 lessons on building a digital PR campaign from our latest Digital Breakfast

Development: Put the audience at the centre The event was titled Link-building? Authority-building? Just call it digital PR, and we focused on how PR is a key part of digital strategy, looking at the intersection of traditional PR and modern ROI-driven SEO techniques. Melt’s self-confessed nerd-in-chief Michael Curtis argued that many brands no longer consider […]

April 11, 2018

Outreach basics: 3 ways to use Twitter to build an outreach list

An outreach list is simply a list of websites you’d like to get coverage from and includes the names and contact details of relevant editors and journalists, as well as the kinds of stories they tend to cover. In addition to being a great resource for spotting trends, sharing content and engaging with various individuals […]

June 6, 2017

How to snoop on your competitors’ influencer campaigns

No idea what your competitors are doing for their influencer marketing campaigns? Start here.

May 25, 2017

Key metrics for influencer marketing projects

What are the benefits of influencer marketing campaigns, and what metrics should you track to measure success?

May 17, 2017

5 takeaways from our ‘brands and influencers’ panel

Our wide-ranging session covered definitions, misconceptions, and the steady rise of standards and expectations on both sides

May 15, 2017

How to win organic links by revitalising old assets

You want to build new links, but you don't have the resources to create new assets. Don't despair - just get creative with your older pieces