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July 24, 2019

Melt Mixer: Travel experts share their digital PR insights

Melt invited an expert panel to Brown’s Hotel in London on the 10 July to hear what they had to say about the state of digital PR. To kick it off, we asked: “How important is digital PR to your wider strategy?” The collective response was “vital”. In particular, the panel agreed that one of […]

May 10, 2019

Melt Mixer: The insights top travel marketers shared at our latest event

If you’re a CMO in the travel industry today, you’re earning your keep. That was the sentiment in the opening remarks of Ian Brooks, co-founder of Melt, at our latest event on 2 May, and the conversation reflected it. Marketers with P&L responsibility are under greater pressure than ever to account for every penny spent […]

January 22, 2019

Melt digital breakfast: The digital marketing lessons we learnt last year

Informed by our own client work and the wider industry, we examined: The changing nature of SEO The evolution of content The state of influencer marketing and digital PR If you missed out, we thought we’d bring you the key takeaways – and if you made it, a recap can’t hurt, right? The changing nature […]