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March 11, 2021

Insights: The most searched members of the royal family after the Meghan & Harry interview

On the 7th and 8th March, an interview of the Duke and Duchess of Sussex by Oprah Winfrey was aired across the world. The interview pulled in 17.1 million viewers in the USA, and 11.1 million people watched it on ITV in the UK. If you weren’t one of the 11 million to watch in […]

January 26, 2021

Digital PR Process – Step 3: Content creation

Now you’ve decided on your campaign idea, it’s time to create it. Look back to your research and ideation steps to determine how best to display your story, data and messaging to resonate with both your audience and journalists. Is it a simple blog post or an expansive microsite? A video or a report? The […]

January 19, 2021

How to: build a Digital PR campaign brief

There are many moving parts when creating digital PR campaigns, and one of, if not the most important factor ahead of content creation is writing a campaign brief. Putting all pertinent project information in one place in an easy to read and understand format allows all teams and clients to be on the same page […]

November 23, 2020

Insights: The Crown’s most searched characters revealed after first week of release

Along with millions around the world, our team loves The Crown, and admittedly have been binge-watching the new series this past week. As with any new series of the show, we question what is fact and what is fiction, turning to the internet for more information, and we weren’t the only ones. The 30 main […]

November 18, 2020

Digital PR Process – Step 2: Planning campaign strategy and ideation

Now you’ve set your objectives and conducted brand, media and industry research, it’s time to determine your digital PR strategy and start brainstorming ideas.  Defining your strategy When building a digital PR strategy, it’s important to be organised; you should follow timelines and map out your activity and the target audience you plan to reach. […]

November 4, 2020

Digital PR Process – Step 1: Objectives and Research

Our digital PR process creates successful strategies for our clients across a range of industries. It delivers strong campaign ideas, secures high quality online coverage and reaches campaign goals. We’ve outlined each step in a series of articles, starting with step one: objectives and research. Follow to get your digital PR strategy on track and […]

October 15, 2020

The future of PR is connected

Over time, both services have evolved. Digital PR has shifted from working with bloggers to obtain links, to working with journalists. Traditional PR, on the other hand, now focuses on online coverage alongside offline because of the turnaround time. Why? Online coverage has become the quickest and most successful way to earn coverage and consumers […]

April 24, 2020

Digital PR during coronavirus: Adjusting strategies

Unless your brand can make a meaningful contribution to the conversation on the crisis in some way, you risk adding to the noise, at best. The pandemic has completely taken over the media landscape and, while you can continue to outreach some campaigns, you might still find you have extra time on your hands. Added […]

July 24, 2019

Melt Mixer: Travel experts share their digital PR insights

Melt invited an expert panel to Brown’s Hotel in London on the 10 July to hear what they had to say about the state of digital PR. To kick it off, we asked: “How important is digital PR to your wider strategy?” The collective response was “vital”. In particular, the panel agreed that one of […]

January 22, 2019

Melt digital breakfast: The digital marketing lessons we learnt last year

Informed by our own client work and the wider industry, we examined: The changing nature of SEO The evolution of content The state of influencer marketing and digital PR If you missed out, we thought we’d bring you the key takeaways – and if you made it, a recap can’t hurt, right? The changing nature […]