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September 28, 2020

5 ways to achieve simple English

The good news is that with a bit of practice, some expert support and clear guidance, your writing can and will improve. The secret is to keep it simple, which we touched upon in our two-series guide on writing and structuring content for SEO (part one, part two). The aim of this blog is to […]

September 3, 2020

The three things you need to produce good and effective content

They are putting together detailed briefs, working with writers in an effective way and having in place a robust review process. Deliver on each and you can be confident that every piece of content you produce will be to the highest standards possible and able to achieve its goals. Do note that ‘article’ has been […]

August 13, 2020

The ‘long’ review: A peek into the content editing process

Not counting putting together a strategy, there’s ideation and getting a detailed brief together. There’s carrying out research and applying critical thinking skills. And, somewhat finally, there’s the all-important writing and editing phase. The latter, editing – constructive criticism, feedback and proofing is implied – is the subject of this article. We thought it’d be […]

July 30, 2020

Writing and structuring content for SEO: Tips and advice, pt 2

Titles and summaries (title tags and meta descriptions) Your title is like a classic newspaper headline: it’s got to grab your reader’s attention with very few words. For SEO, that means being punchy, descriptive and optimised – i.e. feature your keyword. Sometimes that’s all you need to get a click in SERPs. If, however, your reader […]

July 23, 2020

Writing and structuring content for SEO: Tips and advice, pt 1

Now, that doesn’t mean it’s easy, nor does it mean your content is going to be discoverable. You still need to put in the legwork before you’ve even typed your first sentence, from carrying out keyword research to working out what kind of content best serves a user’s particular need. When you’ve done all that […]

July 2, 2020

Why you can’t afford to silo SEO, content and UX any longer

It revealed at the end of May that user page experience is going to be increasingly important to how it delivers on its mission of “organising the world’s information and making it accessible and useful”. Now, user experience (UX) as a ranking factor isn’t, of course, new. But, with the introduction of the Core Web […]

June 9, 2020

Content design: What it is, why you need it and why it shouldn’t be new to you

If you work in digital marketing, you’ve probably been hearing the term ‘content design’ more and more over the last year or so. If you’re wondering what it’s all about, content design actually has little to do with what you’d usually think of as ‘design’. In fact, content design groups together various existing digital disciplines […]

May 18, 2020

How to do a content audit of your website

Do you know how all the content on your website is performing? All the good, all the bad, the average? More to the point, do you know why it’s performing the way it is? Whether it’s part of a complete overhaul or just a health-check on your site, conducting a content audit once in a […]

June 20, 2018

Melt Copy Clinic: Why random commas don’t go before verbs

I’ll be honest – there’s not a lot of science behind how I choose our Wednesday writing tips. They mostly come about when I read a linguistic error that’s just so upsetting I can’t let it go, or when I notice an odd quirk becoming more prevalent – unfortunately as an increasingly widespread mistake rather […]

June 13, 2018

Melt Copy Clinic: Why you should use adjectives sparingly

Few channels on our company Slack incite heated debate quite like the #dailywritingtip one that I oversee as head writer in the Melt Digital editorial team. It serves as our in-house style guide – a tip a day is a bit more digestible than a 100-page bible (believe me, I could make it run further) […]