Melt Site Icons - Final

July 30, 2020

Writing and structuring content for SEO: Tips and advice, pt 2

Titles and summaries (title tags and meta descriptions) Your title is like a classic newspaper headline: it’s got to grab your reader’s attention with very few words. For SEO, that means being punchy, descriptive and optimised – i.e. feature your keyword. Sometimes that’s all you need to get a click in SERPs. If, however, your reader […]

July 23, 2020

Writing and structuring content for SEO: Tips and advice, pt 1

Now, that doesn’t mean it’s easy, nor does it mean your content is going to be discoverable. You still need to put in the legwork before you’ve even typed your first sentence, from carrying out keyword research to working out what kind of content best serves a user’s particular need. When you’ve done all that […]

July 2, 2020

Why you can’t afford to silo SEO, content and UX any longer

It revealed at the end of May that user page experience is going to be increasingly important to how it delivers on its mission of “organising the world’s information and making it accessible and useful”. Now, user experience (UX) as a ranking factor isn’t, of course, new. But, with the introduction of the Core Web […]

June 9, 2020

Content design: What it is, why you need it and why it shouldn’t be new to you

If you work in digital marketing, you’ve probably been hearing the term ‘content design’ more and more over the last year or so. If you’re wondering what it’s all about, content design actually has little to do with what you’d usually think of as ‘design’. In fact, content design groups together various existing digital disciplines […]

May 18, 2020

How to do a content audit of your website

Do you know how all the content on your website is performing? All the good, all the bad, the average? More to the point, do you know why it’s performing the way it is? Whether it’s part of a complete overhaul or just a health-check on your site, conducting a content audit once in a […]

June 20, 2018

Melt Copy Clinic: Why random commas don’t go before verbs

I’ll be honest – there’s not a lot of science behind how I choose our Wednesday writing tips. They mostly come about when I read a linguistic error that’s just so upsetting I can’t let it go, or when I notice an odd quirk becoming more prevalent – unfortunately as an increasingly widespread mistake rather […]

June 13, 2018

Melt Copy Clinic: Why you should use adjectives sparingly

Few channels on our company Slack incite heated debate quite like the #dailywritingtip one that I oversee as head writer in the Melt Digital editorial team. It serves as our in-house style guide – a tip a day is a bit more digestible than a 100-page bible (believe me, I could make it run further) […]

May 10, 2018

The importance of content strategy in travel and tourism

Leading digital marketing agency Melt Digital will be hosting a masterclass to give senior marketers across the travel industry exclusive insights into the importance of an effective, value-driven content strategy. Melt’s Content Strategy Masterclass event will take place on Wednesday 30th May at Brown’s Hotel in Mayfair. Melt Digital will be building on the success […]

March 8, 2018

International Women’s Day 2018: This year it’s more important than ever to #PressforProgress

To mark International Women's Day 2018 we got an insight from the women of Melt and some of our clients to discuss what the day means to them and how we can #PressforProgress.

July 3, 2017

‘Untapped potential’: How to make your email marketing work harder

A poll at our Digital Breakfast suggested travel brands still aren't getting the best out of email. Here are some of the key points from our decks and the audience Q&A