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Nindy Purba
Nindy Purba

July 30, 2020

Writing and structuring content for SEO: Tips and advice, pt 2

Titles and summaries (title tags and meta descriptions) Your title is like a classic newspaper headline: it’s got to grab your reader’s attention with very few words. For SEO, that means being punchy, descriptive and optimised – i.e. feature your keyword. Sometimes that’s all you need to get a click in SERPs. If, however, your reader […]

July 23, 2020

Writing and structuring content for SEO: Tips and advice, pt 1

Now, that doesn’t mean it’s easy, nor does it mean your content is going to be discoverable. You still need to put in the legwork before you’ve even typed your first sentence, from carrying out keyword research to working out what kind of content best serves a user’s particular need. When you’ve done all that […]

July 2, 2020

Why you can’t afford to silo SEO, content and UX any longer

It revealed at the end of May that user page experience is going to be increasingly important to how it delivers on its mission of “organising the world’s information and making it accessible and useful”. Now, user experience (UX) as a ranking factor isn’t, of course, new. But, with the introduction of the Core Web […]