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Beki Hayler
Beki Hayler

October 15, 2020

The future of PR is connected

Over time, both services have evolved. Digital PR has shifted from working with bloggers to obtain links, to working with journalists. Traditional PR, on the other hand, now focuses on online coverage alongside offline because of the turnaround time. Why? Online coverage has become the quickest and most successful way to earn coverage and consumers […]

May 27, 2020

Webcast: Keyword research at scale

We interviewed two of our SEO wizards, Bart and Phill, on keyword research at scale to clarify what it is, how it works, and why you should do it. In this webcast we cover a series of questions so you can understand the limitations of traditional keyword research, and the advantages of doing keyword research […]

April 24, 2020

Digital PR during coronavirus: Adjusting strategies

Unless your brand can make a meaningful contribution to the conversation on the crisis in some way, you risk adding to the noise, at best. The pandemic has completely taken over the media landscape and, while you can continue to outreach some campaigns, you might still find you have extra time on your hands. Added […]