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Amy Podrasky

January 26, 2021

Digital PR Process – Step 3: Content creation

Now you’ve decided on your campaign idea, it’s time to create it. Look back to your research and ideation steps to determine how best to display your story, data and messaging to resonate with both your audience and journalists. Is it a simple blog post or an expansive microsite? A video or a report? The […]

January 19, 2021

How to: build a Digital PR campaign brief

There are many moving parts when creating digital PR campaigns, and one of, if not the most important factor ahead of content creation is writing a campaign brief. Putting all pertinent project information in one place in an easy to read and understand format allows all teams and clients to be on the same page […]

November 23, 2020

Insights: The Crown’s most searched characters revealed after first week of release

Along with millions around the world, our team loves The Crown, and admittedly have been binge-watching the new series this past week. As with any new series of the show, we question what is fact and what is fiction, turning to the internet for more information, and we weren’t the only ones. The 30 main […]

November 18, 2020

Digital PR Process – Step 2: Planning campaign strategy and ideation

Now you’ve set your objectives and conducted brand, media and industry research, it’s time to determine your digital PR strategy and start brainstorming ideas.  Defining your strategy When building a digital PR strategy, it’s important to be organised; you should follow timelines and map out your activity and the target audience you plan to reach. […]

November 4, 2020

Digital PR Process – Step 1: Objectives and Research

Our digital PR process creates successful strategies for our clients across a range of industries. It delivers strong campaign ideas, secures high quality online coverage and reaches campaign goals. We’ve outlined each step in a series of articles, starting with step one: objectives and research. Follow to get your digital PR strategy on track and […]

April 11, 2018

Outreach basics: 3 ways to use Twitter to build an outreach list

An outreach list is simply a list of websites you’d like to get coverage from and includes the names and contact details of relevant editors and journalists, as well as the kinds of stories they tend to cover. In addition to being a great resource for spotting trends, sharing content and engaging with various individuals […]