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March 16, 2021

Tutorial: Simple keyword categorisation script for the travel industry

Over the years, automating keyword categorisation has become increasingly easier to do with the likes of NLTK, and other language processing libraries, doing most of the heavy lifting. In this post, I’ll give you a brief demo of a free keyword categorisation script that I’ve built using Google Colabs. The categorisation within the script is […]

March 11, 2021

Insights: The most searched members of the royal family after the Meghan & Harry interview

On the 7th and 8th March, an interview of the Duke and Duchess of Sussex by Oprah Winfrey was aired across the world. The interview pulled in 17.1 million viewers in the USA, and 11.1 million people watched it on ITV in the UK. If you weren’t one of the 11 million to watch in […]

January 26, 2021

Digital PR Process – Step 3: Content creation

Now you’ve decided on your campaign idea, it’s time to create it. Look back to your research and ideation steps to determine how best to display your story, data and messaging to resonate with both your audience and journalists. Is it a simple blog post or an expansive microsite? A video or a report? The […]

January 19, 2021

How to: build a Digital PR campaign brief

There are many moving parts when creating digital PR campaigns, and one of, if not the most important factor ahead of content creation is writing a campaign brief. Putting all pertinent project information in one place in an easy to read and understand format allows all teams and clients to be on the same page […]

November 23, 2020

Insights: The Crown’s most searched characters revealed after first week of release

Along with millions around the world, our team loves The Crown, and admittedly have been binge-watching the new series this past week. As with any new series of the show, we question what is fact and what is fiction, turning to the internet for more information, and we weren’t the only ones. The 30 main […]

November 18, 2020

Digital PR Process – Step 2: Planning campaign strategy and ideation

Now you’ve set your objectives and conducted brand, media and industry research, it’s time to determine your digital PR strategy and start brainstorming ideas.  Defining your strategy When building a digital PR strategy, it’s important to be organised; you should follow timelines and map out your activity and the target audience you plan to reach. […]

November 4, 2020

Digital PR Process – Step 1: Objectives and Research

Our digital PR process creates successful strategies for our clients across a range of industries. It delivers strong campaign ideas, secures high quality online coverage and reaches campaign goals. We’ve outlined each step in a series of articles, starting with step one: objectives and research. Follow to get your digital PR strategy on track and […]

October 15, 2020

The future of PR is connected

Over time, both services have evolved. Digital PR has shifted from working with bloggers to obtain links, to working with journalists. Traditional PR, on the other hand, now focuses on online coverage alongside offline because of the turnaround time. Why? Online coverage has become the quickest and most successful way to earn coverage and consumers […]

October 14, 2020

Latest furniture insights from Google Trends

We’ve been closely monitoring Google trends data throughout the pandemic to gauge the level of search interest across key home furnishing product types such as; sofa, bed, chairs and table in order to anticipate trends and changes in consumer search behaviour. Home furnishing, especially businesses with an online presence, has benefited from this turbulent time […]

September 28, 2020

5 ways to achieve simple English

The good news is that with a bit of practice, some expert support and clear guidance, your writing can and will improve. The secret is to keep it simple, which we touched upon in our two-series guide on writing and structuring content for SEO (part one, part two). The aim of this blog is to […]