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May 27, 2020

Webcast: Keyword research at scale

We interviewed two of our SEO wizards, Bart and Phill, on keyword research at scale to clarify what it is, how it works, and why you should do it. In this webcast we cover a series of questions so you can understand the limitations of traditional keyword research, and the advantages of doing keyword research […]

May 18, 2020

How to do a content audit of your website

Do you know how all the content on your website is performing? All the good, all the bad, the average? More to the point, do you know why it’s performing the way it is? Whether it’s part of a complete overhaul or just a health-check on your site, conducting a content audit once in a […]

April 24, 2020

Digital PR during coronavirus: Adjusting strategies

Unless your brand can make a meaningful contribution to the conversation on the crisis in some way, you risk adding to the noise, at best. The pandemic has completely taken over the media landscape and, while you can continue to outreach some campaigns, you might still find you have extra time on your hands. Added […]

April 21, 2020

What to do now: The digital marketer’s guide to the near term

Last time we focused on travel, but the advice we’re offering this time is valid for businesses in many industries currently experiencing a major reduction in demand, whether it’s hospitality, events or retail. We’re not here to sugar-coat the reality. We’re also not here to debate the relative merits of marketing – we’re just here […]

March 11, 2020

How should travel marketers respond to coronavirus? A quick guide to digital

Customers are nervous about booking travel right now, and might be for some time – very understandably. And while the world undoubtedly has better things to worry about, that doesn’t mean this isn’t still a nerve-wracking time for those who sell travel. So what can you do as a digital marketer?

November 1, 2019

October round table: digital marketing for hotels in 2019 and beyond

Last month we hosted our first industry round table exclusively for hotel brands. The event gave senior marketers the opportunity to meet industry peers and discuss the challenges they face in today’s digital landscape. Hosted at Gordon Ramsay’s Heddon Street Kitchen we were joined by the likes of Hilton Hotels, Four Seasons and Langham Hotels, […]

July 24, 2019

Melt Mixer: Travel experts share their digital PR insights

Melt invited an expert panel to Brown’s Hotel in London on the 10 July to hear what they had to say about the state of digital PR. To kick it off, we asked: “How important is digital PR to your wider strategy?” The collective response was “vital”. In particular, the panel agreed that one of […]

May 10, 2019

Melt Mixer: The insights top travel marketers shared at our latest event

If you’re a CMO in the travel industry today, you’re earning your keep. That was the sentiment in the opening remarks of Ian Brooks, co-founder of Melt, at our latest event on 2 May, and the conversation reflected it. Marketers with P&L responsibility are under greater pressure than ever to account for every penny spent […]

March 8, 2019

International Women’s Day 2019: This year it’s all about #BalanceforBetter

The theme this year is #BalanceforBetter – because balance is a wide-ranging issue. It affects business, media, sport, wealth, government – gender balance is still yet to be achieved in most areas of society. Here at Melt Digital we’re surrounded by amazing women. So, to mark International Women’s Day 2019 we got an insight from […]

January 31, 2019

2018: The year of ‘fake influencers’

Whether it was influencers faking brand collaborations, photoshopping themselves into overseas destinations or even ‘scamming’ fellow bloggers into purchasing falsely advertised training courses, it became clear that this was no passing fad. So, as we settle into 2019, we have to ask – where does this leave influencer marketing? The ‘logic’ behind faking posts For […]