September 14, 2017 : 16.00 - 17.00
WEBINAR: Delivering ROI through engaging email campaigns (in partnership with Revinate)
Following the success of our guide to email marketing, created in partnership with Revinate, we are hosting a free webinar on delivering ROI through engaging email campaigns.
So, why is email so important? Email marketing consistently generates conversions and is one of the cheapest ways to reach qualified customers. In fact, it can deliver big return on little investment – figures from the Direct Marketing Association (DMA) give a current average of 3,800%.
However, as with any marketing activity, you can’t just press send and hope for the best. The key to success is a well-developed strategy, derived from solid data and insights. During this event, we’ll cover the following topics:
- Benefits of email marketing
- Understanding the customer journey
- The five pillars of email marketing
- Why and when to email
- How to write great emails
- Good editorial practice
- Tracking and measurement
This webinar will help you maximise revenue and increase reader satisfaction though email marketing. Using the principles of our Email Marketing Framework we’ll focus on practical, easy-to-implement steps to help you get the most out of email activities.
Please register for this event HERE.