Melt Site Icons - Final

February 23, 2018 09.00 - 11.00

Social media and influencer marketing: Tackling change and challenges in 2018

Social media and influencer marketing are subject to rapid evolution and change. The ability to constantly keep up without disrupting your content strategy can be challenging. At this Digital Breakfast, we’ll identify what to expect in 2018, the key challenges and how to tackle them.

This includes a look at upcoming social media changes, particularly on Facebook, and the decreasing organic reach of businesses, brands and media, in favour of more ‘meaningful’ interactions. We’ll also review the current state of influencer marketing: the quest for authenticity, how to fight fraud, influencer management and proving ROI. In addition, our panel will explore how this year’s social media changes will affect influencers and what it means for brands who work with them.

We are delighted to be joined by Lucy Lucraft of Wanderluce who will share her viewpoint as an influencer and offer advice to brands working with influencers in 2018.

You’ll also have the opportunity to ask our panel questions about social media, influencer marketing or your brand’s current challenges.

Please note, there are limited places available. Register now or email

Central London venue The Marylebone 47 Welbeck Street W1G 8DN London UK