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May 30, 2018 | 12.45 - 17.30

Content Strategy Masterclass

About this event: 

Want to know for yourself what it takes to nail a content strategy? Looking for expert insights on travel publishing trends? How about an update on search in travel straight from Google’s Senior Industry Head?

Join us on Wednesday 30th May for content strategy masterclass aimed at marketers across the travel industry. It’s our first half-day conference, and will build on the success of our Digital Breakfast events to bring together travel executives with an interest in digital marketing, SEO and content.

Conference sessions will focus on current content strategy best practice, planning and delivering great content, working with influencers, and navigating a changing social media landscape. As well as Melt’s senior team, you’ll hear speakers from Google, Red Carnation Hotels and Quidco, with more to be confirmed – and the afternoon will finish with a panel discussion and a drinks reception. So join us to catch up with industry peers and get new digital marketing insights in a relaxed, engaging environment.


12.45 Arrival
13.00 Welcome

Dan Hart, Melt Digital

13.05 Keeping motivation and data at the core

Helene Hall, Melt Digital

13.20 Things not strings: Content strategy in a post-keyword world

Michael Curtis, Melt Digital

13.50 A quality and effective read: How to deliver consistently good content

Narinder Purba, Melt Digital

14.10 Storytelling through video content

Suzie Thompson, Red Carnation Hotels

14.30 Q&A
14.50 Break (tea/coffee and biscuits)
15.20 Google: Travel industry update

Ruairidh Roberts, Google

15.40 Why brands need to become storytellers on social media

Desiree Banugo, Melt Digital

16.00 What are the travel publishers publishing? Identifying trends to sharpen your digital PR

Lewis White, Melt Digital

16.20 Panel: How to get the most ROI from your content campaign

Ruairidh Roberts (Google), Suzie Thompson (Red Carnation Hotels) and Astrid Kroczek (Quidco)

Chaired by Helene Hall, Melt Digital

17.00 Q&A
17.20 Closing remarks
17.30 Drinks reception



Ruairidh Roberts, Senior Industry Head, Google

Suzie Thompson, VP Marketing, Red Carnation Hotels

Astrid Kroczek, Senior SEO Manager, Quidco

MC Content Strategy Masterclass guest speakers

Helene Hall, Chief Operating Officer, Melt Digital 

Michael Curtis, Head of SEO, Melt Digital

Narinder Purba, Managing Editor, Melt Digital

Desiree Banugo, Social Media Specialist, Melt Digital

Lewis White, Senior Search Strategist, Melt Digital

Melt Digital Masterclass

Dan Hart, CEO, Melt Digital

Charlotte Lamp-Davies, Masterclass Facilitator, Melt Digital 

Sarah Campbell, Business Development, Melt Digital 

Melt Digital Masterclass MC team

Reserve your tickets now, with a discount for everyone after your first delegate:

Please select number of tickets

Sorry, this event is now sold out – look out for our next one!

Please note: you do not need a PayPal account to purchase tickets

Brown's Hotel Dover Street Mayfair W1S 4BP London United Kingdom