May 30, 2018 | 12.45 - 17.30
Content Strategy Masterclass
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About this event:
Want to know for yourself what it takes to nail a content strategy? Looking for expert insights on travel publishing trends? How about an update on search in travel straight from Google’s Senior Industry Head?
Join us on Wednesday 30th May for content strategy masterclass aimed at marketers across the travel industry. It’s our first half-day conference, and will build on the success of our Digital Breakfast events to bring together travel executives with an interest in digital marketing, SEO and content.
Conference sessions will focus on current content strategy best practice, planning and delivering great content, working with influencers, and navigating a changing social media landscape. As well as Melt’s senior team, you’ll hear speakers from Google, Red Carnation Hotels and Quidco, with more to be confirmed – and the afternoon will finish with a panel discussion and a drinks reception. So join us to catch up with industry peers and get new digital marketing insights in a relaxed, engaging environment.
Agenda:
| 12.45 | Arrival |
| 13.00 | Welcome
Dan Hart, Melt Digital |
| 13.05 | Keeping motivation and data at the core
Helene Hall, Melt Digital |
| 13.20 | Things not strings: Content strategy in a post-keyword world
Michael Curtis, Melt Digital |
| 13.50 | A quality and effective read: How to deliver consistently good content
Narinder Purba, Melt Digital |
| 14.10 | Storytelling through video content
Suzie Thompson, Red Carnation Hotels |
| 14.30 | Q&A |
| 14.50 | Break (tea/coffee and biscuits) |
| 15.20 | Google: Travel industry update
Ruairidh Roberts, Google |
| 15.40 | Why brands need to become storytellers on social media
Desiree Banugo, Melt Digital |
| 16.00 | What are the travel publishers publishing? Identifying trends to sharpen your digital PR
Lewis White, Melt Digital |
| 16.20 | Panel: How to get the most ROI from your content campaign
Ruairidh Roberts (Google), Suzie Thompson (Red Carnation Hotels) and Astrid Kroczek (Quidco) Chaired by Helene Hall, Melt Digital |
| 17.00 | Q&A |
| 17.20 | Closing remarks |
| 17.30 | Drinks reception |
Speakers:
Ruairidh Roberts, Senior Industry Head, Google
Suzie Thompson, VP Marketing, Red Carnation Hotels
Astrid Kroczek, Senior SEO Manager, Quidco
Helene Hall, Chief Operating Officer, Melt Digital
Michael Curtis, Head of SEO, Melt Digital
Narinder Purba, Managing Editor, Melt Digital
Desiree Banugo, Social Media Specialist, Melt Digital
Lewis White, Senior Search Strategist, Melt Digital
Dan Hart, CEO, Melt Digital
Charlotte Lamp-Davies, Masterclass Facilitator, Melt Digital
Sarah Campbell, Business Development, Melt Digital
Reserve your tickets now, with a discount for everyone after your first delegate:
Please note: you do not need a PayPal account to purchase tickets
Share - Content Strategy Masterclass
Brown's Hotel Dover Street Mayfair W1S 4BP London United Kingdom