Take a look at our up and coming events.
July 10, 2019 09.00 - 11.00
What digital PR strategy looks like in 2019: An SEO or PR question?
We’re presenting a panel discussion that will bring together senior marketers from the travel industry with experts from the world of digital PR and SEO, and Melt’s own team. Our panel will discuss the importance of digital PR and where it should sit in your strategy
May 2, 2019 09.00 - 11.00
Melt Mixer – The travel CMO’s biggest challenges in digital
Want to know what’s keeping other senior travel marketers up at night? What about how they’re staying ahead of the game? Join us for this panel event, where we’ll confront the major challenges that travel industry CMOs are facing right now.
November 28, 2018 09.00 - 11.00
Fact from Fad: The travel industry’s key lessons for 2019
At this Digital Breakfast we’ll review the most important digital marketing lessons from the travel industry in 2018. Join us to explore how these learnings and developments will shape our digital marketing activity in 2019, and how travel marketers can use them to inform their strategy for next year. We'll also interrogate the most-talked-about marketing ‘trends’ for 2019, sorting the fact from the fad.
July 19, 2018 09.00 - 11.00
Link-building? Authority-building? Just call it digital PR
Once upon a time it was called link-building – nowadays there are as many names for it as there are ways of doing it. Gaining links from other sites to yours is complex, and in 2018 it's not a one-channel, one-person job. The discipline combines digital expertise with traditional PR skills; that's why we think it's more accurately thought of as digital PR. In this Digital Breakfast we'll explore what it takes to attract the links and build the authority you need to compete online.
May 30, 2018 | 12.45 - 17.30
Content Strategy Masterclass
This event will focus on current content strategy best practice, planning and delivering great content, working with influencers, and navigating a changing social media landscape. As well as Melt’s senior team, you’ll hear speakers from Google, Red Carnation Hotels and Quidco, with more to be confirmed – and the afternoon will finish with a panel discussion and a drinks reception. So join us to catch up with industry peers and get new digital marketing insights in a relaxed, engaging environment.
February 23, 2018 09.00 - 11.00
Social media and influencer marketing: Tackling change and challenges in 2018
Social media and influencer marketing are subject to rapid evolution and change. The ability to constantly keep up without disrupting your content strategy can be challenging. At this Digital Breakfast, we’ll identify what to expect in 2018, the key challenges and how to tackle them.
October 12, 2017 : 09.00 - 11.00
How social media can deliver ROI for your content marketing strategy
If you’re failing to deliver ROI from your content and social endeavours then you are not alone. Many brands are still grappling with how to use social media as a part of their content marketing strategy.
September 14, 2017 : 16.00 - 17.00
WEBINAR: Delivering ROI through engaging email campaigns (in partnership with Revinate)
Following the success of our guide to email marketing, created in partnership with Revinate, we are hosting a free webinar on delivering ROI through engaging email campaigns.
June 29, 2017 : 09.00 - 11.00
Essential guide to Email Marketing
Every couple of years marketing pundits declare that email is dead, then that it is alive and kicking again. We’re drawing a line under the debate: email marketing is here to stay and it should be a core part of your marketing strategy. However, as with any marketing activity, you can’t just hit and hope. The key to success is a well-developed strategy, derived from solid data and insights
May 12, 2017 09.00 - 10.30
When Brands Meet Influencers: Insights from both sides
Engaging content is vital for a successful marketing strategy. But creating it is just the start. For your content to have any impact, you need the right people to see it in the right places. That’s where outreach and influencer marketing come in.