VisitBritain: Website to support global content strategy for trade
Improving traffic acquisition, UX and user engagement
Website to support global content strategy for trade
VisitBritain required a new overarching global content strategy for the trade side of its business. The first project was building a new website for VisitBritain’s domestic and international trade partners.
The biggest challenge for VisitBritain was that its previous site offered too much information – much of it redundant. Further, not only was it difficult for a user to find relevant content, a lot of it failed to inspire and sell Britain as a destination. In short, it wasn’t engaging or interactive.
The site went live in August 2017 with overwhelmingly positive feedback from VisitBritain and trade users. We continue to work with VisitBritain on a retained basis