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VisitBritain: Website to support global content strategy for trade

Research, strategy, SEO, web development, content
Improving traffic acquisition, UX and user engagement

Website to support global content strategy for trade


VisitBritain required a new overarching global content strategy for the trade side of its business. The first project was building a new website for VisitBritain’s domestic and international trade partners.

The biggest challenge for VisitBritain was that its previous site offered too much information – much of it redundant. Further, not only was it difficult for a user to find relevant content, a lot of it failed to inspire and sell Britain as a destination. In short, it wasn’t engaging or interactive.


The site went live in August 2017 with overwhelmingly positive feedback from VisitBritain and trade users. We continue to work with VisitBritain on a retained basis


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