Melt Site Icons - Final

The Hotel Guru: Increasing organic traffic through technical SEO and content strategy

Technical SEO, content audit, competitor analysis, keyword research and content strategy
Fixing technical SEO issues and increasing organic traffic

The Hotel Guru experienced a dramatic decrease in organic traffic with no sign of improving. Upon initial investigation, we discovered the drop correlated with two Google updates, Panda and Phantom.

To understand the full scope of issues, we carried out a series of reviews including a technical SEO audit, ranking analysis, content audit and competitor analysis. Together with keyword research, we were quickly able to provide recommendations for quick wins, as well as map out the entire search opportunity for long term SEO growth.


  • +55.5% organic traffic YOY
  • +118% click through to YOY
  • -35.5% bounce rate

Next Case Study
VisitBritain: Website to support global content strategy for trade