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Case Studies

Expedia: Large-scale keyword research and content strategy in seven territories

Keyword research at scale, multilingual content strategy, multilingual content production

We’ve worked with Expedia since 2014, with an evolving SEO remit that’s taken in technical SEO, on-page optimisation, research and analysis, strategy and content production, mainly focusing on commercial landing pages. Through 2019 we carried out one of the ambitious projects the partnership has seen so far. Expedia: A unified content strategy The team at […]
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MADE.com: Wide and deep SEO strategy through keyword research at scale

Keyword research at scale, SEO strategy, consultancy

Multilingual SEO strategy through our proprietary process for keyword research at scale Dataset of 300,000 keywords Unlocking the search potential of a huge product catalogue Since its launch in 2010 MADE.com has become one of the world’s best-known furniture and homeware retailers, and a leader in ecommerce. It operates internationally, with a huge range of […]
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Quidco: Improving rankings across key merchant pages and increasing traffic

Research, strategy, SEO and content

Organic strategy Keyword research and opportunity analysis Large-scale content refresh backed by in-depth insight   Quidco is the UK’s original cashback website, allowing consumers to earn money back on transactions with thousands of retailers in diverse areas from fashion to electricals to insurance. Quidco: The UK’s original cashback pioneer But despite being a pioneer in […]
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Spire Healthcare: Increasing organic traffic and improving UX through content strategy

Research, strategy, SEO and content

Full content strategy supported by large-scale keyword research SEO strategy and information architecture Consultancy including tone of voice and style guide Spire Healthcare is the UK’s second-largest private healthcare provider and is listed on the London Stock Exchange. The group has over 40 hospitals and clinics around the UK, each with its own digital assets. […]
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The Hotel Guru: Increasing organic traffic through technical SEO and content strategy

Technical SEO, content audit, competitor analysis, keyword research and content strategy
Fixing technical SEO issues and increasing organic traffic

The Hotel Guru is a successful hotel content curation website that suffered a drastic drop in search rankings and traffic. The team tasked us with identifying what the cause of their ranking drop was before devising a strategy and recommendations to recover position. A key success requirement was to get The Hotel Guru back to […]
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VisitBritain: Website to support global content strategy for trade

Research, strategy, SEO, web development, content
Improving traffic acquisition, UX and user engagement

Website to support global content strategy for trade   VisitBritain required a new overarching global content strategy for the trade side of its business. The first project was building a new website for VisitBritain’s domestic and international trade partners. The biggest challenge for VisitBritain was that its previous site offered too much information – much of […]
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Premier Inn: Brand awareness with influencer marketing

Influencer marketing, strategy, content and social media
Improving traffic acquisition, driving brand awareness

Increasing brand awareness using niche influencers across multiple passion points In summer 2017 Premier Inn required its digital marketing channels to bolster a leaner above the line campaign. Premier Inn approached Melt to create and deliver an influencer marketing strategy and campaign – and to get it done in six weeks. Using Premier Inn’s own research […]
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Netflights: Coverage and backlinks through data-driven stories

Research, strategy, content, digital PR and outreach
Improving organic traffic, driving brand awareness and strengthening topic authority

Boosting authority with data-backed creative and outreach After completing six successful digital PR campaigns for Netflights throughout 2018, we wanted to execute a new strategy to earn coverage on a wider variety of websites, with more targeting of mainstream media sites in the UK and across the world. Examining travel media showed that stories around […]
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