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Leaders in competitive industries and travel specialists

We specialise in organic digital marketing, from data and insights gathering to strategy and deployment for SEO, digital PR and outreach, content, influencer marketing, social media, and web development.

VisitBritain: Website to support global content strategy for trade

Orbitz: Coverage and awareness with creative content

Netflights: Coverage and backlinks through data-driven stories



Our SEO strategies combine technical knowledge with optimised content and link acquisition. Melt has a breadth of SEO experience spanning multiple industries, and multi-domain and multilingual requirements.


From large scale content briefs to small, specialist projects. Our extensive experience and network of writers means that we can deliver quality content on time and to the toughest brief.

Digital PR and outreach

Digital PR and outreach, including reactive PR to build trust and authority as well as highly relevant and contextual mentions, citations and organic links.

Web Development

Utility is at the centre of our approach to web development – for both your business and the user. Whether it's for a full site build or a campaign-specific microsite.


Earned, owned or paid. We can handle your social media as a service in its own right or connecting it to a unified multi-channel, multi-touchpoint strategy.


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Case Studies

The Hotel Guru: Increasing organic traffic through technical SEO and content strategy

Technical SEO, content audit, competitor analysis, keyword research and content strategy
Fixing technical SEO issues and increasing organic traffic

The Hotel Guru experienced a dramatic decrease in organic traffic with no sign of improving. Upon initial investigation, we discovered the drop correlated with two Google updates, Panda and Phantom.

VisitBritain: Website to support global content strategy for trade

Research, strategy, SEO, web development, content
Improving traffic acquisition, UX and user engagement

Our remit was to take the lead on this and build a new site, based on insight gathered from analysing the existing site and from detailed research into users. Our primary aim was to create a platform that would be easy and enjoyable to use, allowing users to find information effortlessly and efficiently.

Premier Inn: Brand awareness with influencer marketing

Influencer marketing, strategy, content and social media
Improving traffic acquisition, driving brand awareness

We used Premier Inn’s own research into the UK’s most favourite pastimes and passions to find the best fitting influencers to collaborate on a national campaign to promote Premier Inn as a 'great place to start'.

Orbitz: Coverage and awareness with creative content

Research, strategy, content, digital PR and outreach
Coverage and backlinks through data-driven stories

We worked with Orbitz, part of the Expedia Group, on their recently launched car hire offering creating inspirational content to support its commercial landing pages, increasing brand awareness of car hire availability on the Orbitz website and earn links for SEO benefit.



Get our latest insights and guides

Guide to Email Marketing

Guide to Email Marketing

Get practical tips and a planning framework in our latest ebook, created in association with hotel CRM specialists Revinate


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Content Marketing Framework User's Guide

Content Marketing Framework User's Guide

A step by step guide to using, implementing and understanding our Content Marketing Framework


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Content Marketing Framework Wheel

Content Marketing Framework Wheel

A downloadable version of our Content Marketing Framework


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