Digital Marketing in the Travel Sector
We specialise in organic digital marketing from the data and insights gathering into strategy and deployment for SEO, digital PR and outreach, content, influencer marketing, social media, and web development.
Case Study Premier Inn: Brand awareness with influencer marketing
Case Study Orbitz: Coverage and awareness with creative content
Case Study Netflights: Coverage and backlinks through data-driven stories
Our robust SEO strategies combine serious technical knowledge with well-optimised content and active link acquisition. Melt Digital has a depth of SEO knowledge that spans multiple industries, and includes multi-domain and multilingual requirements.
Our approach to development is all about utility – for both your business and the user. That's the focus of our web development services, whether it's for a full site build or a campaign-specific microsite.
July 10, 2019 09.00 - 11.00
What digital PR strategy looks like in 2019: An SEO or PR question?
Brown's Hotel Albemarle Street W1S 4BP London United Kingdom
We’re presenting a panel discussion that will bring together senior marketers from the travel industry with experts from the world of digital PR and SEO, and Melt’s own team. Our panel will discuss the importance of digital PR and where it should sit in your strategy. Expect insights on: Does digital PR belong strategically to […]
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VisitBritain: Website to support global content strategy for trade
Improving traffic acquisition, UX and user engagement
Our remit was to take the lead on this and build a new site, based on insight gathered from analysing the existing site and from detailed research into users. Our primary aim was to create a platform that would be easy and enjoyable to use, allowing users to find information effortlessly and efficiently.
Premier Inn: Brand awareness with influencer marketing
Improving traffic acquisition, driving brand awareness
We used Premier Inn’s own research into the UK’s most favourite pastimes and passions to find the best fitting influencers to collaborate on a national campaign to promote Premier Inn as a 'great place to start'.
Orbitz: Coverage and awareness with creative content
Coverage and backlinks through data-driven stories
We worked with Orbitz, part of the Expedia Group, on their recently launched car hire offering creating inspirational content to support its commercial landing pages, increasing brand awareness of car hire availability on the Orbitz website and earn links for SEO benefit.
Netflights: Coverage and backlinks through data-driven stories
Improving organic traffic, driving brand awareness and strengthening topic authority
Online flights specialist Netflights needed useful, brand-relevant content during a time of technical SEO transition. We developed a digital PR campaign to gain Netflights coverage in media outlets we knew would be relevant for its audience, using data to inform a story we knew would get pick-up.
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