Leaders in competitive industries and travel specialists
We specialise in organic digital marketing, from data and insights gathering to strategy and deployment for SEO, digital PR and outreach, content, influencer marketing, social media, and web development.
Netflights: Coverage and backlinks through data-driven stories
VisitBritain: Website to support global content strategy for trade
Orbitz: Coverage and awareness with creative content
Services
SEO
Our SEO strategies combine technical knowledge with optimised content and link acquisition. Melt has a breadth of SEO experience spanning multiple industries, and multi-domain and multilingual requirements.
Content
From large scale content briefs to small, specialist projects. Our extensive experience and network of writers means that we can deliver quality content on time and to the toughest brief.
Digital PR and outreach
Digital PR and outreach, including reactive PR to build trust and authority as well as highly relevant and contextual mentions, citations and organic links.
Web Development
Utility is at the centre of our approach to web development – for both your business and the user. Whether it's for a full site build or a campaign-specific microsite.
Social
Earned, owned or paid. We can handle your social media as a service in its own right or connecting it to a unified multi-channel, multi-touchpoint strategy.
Events
Sign up for future events
We don’t have any events in the calendar at the moment. Please sign up and be among the first to hear about future digital breakfasts, masterclasses and industry round-tables. If you’re interested in an exclusive event or training for your organisation, please email sarah@meltdigital.com or info@meltdigital.com. We can build a one-off workshop or series […]
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Case Studies
The Hotel Guru: Increasing organic traffic through technical SEO and content strategy
Technical SEO, content audit, competitor analysis, keyword research and content strategy
Fixing technical SEO issues and increasing organic traffic
The Hotel Guru experienced a dramatic decrease in organic traffic with no sign of improving. Upon initial investigation, we discovered the drop correlated with two Google updates, Panda and Phantom.
VisitBritain: Website to support global content strategy for trade
Improving traffic acquisition, UX and user engagement
Our remit was to take the lead on this and build a new site, based on insight gathered from analysing the existing site and from detailed research into users. Our primary aim was to create a platform that would be easy and enjoyable to use, allowing users to find information effortlessly and efficiently.
Premier Inn: Brand awareness with influencer marketing
Improving traffic acquisition, driving brand awareness
We used Premier Inn’s own research into the UK’s most favourite pastimes and passions to find the best fitting influencers to collaborate on a national campaign to promote Premier Inn as a 'great place to start'.
Orbitz: Coverage and awareness with creative content
Coverage and backlinks through data-driven stories
We worked with Orbitz, part of the Expedia Group, on their recently launched car hire offering creating inspirational content to support its commercial landing pages, increasing brand awareness of car hire availability on the Orbitz website and earn links for SEO benefit.
Insights
November 1, 2019
October round table: digital marketing for hotels in 2019 and beyond
Downloadables
Get our latest insights and guides
Guide to Email Marketing
Get practical tips and a planning framework in our latest ebook, created in association with hotel CRM specialists Revinate
Please enter your name and email to recieve a download link
Content Marketing Framework User's Guide
A step by step guide to using, implementing and understanding our Content Marketing Framework
Please enter your name and email to recieve a download link
Content Marketing Framework Wheel
A downloadable version of our Content Marketing Framework
Please enter your name and email to recieve a download link
