Leaders in competitive industries and travel specialists
We specialise in organic digital marketing, from data and insights gathering to strategy and deployment for SEO, digital PR and outreach, content, influencer marketing, social media, and web development.
Our SEO strategies combine technical knowledge with optimised content and link acquisition. Melt has a breadth of SEO experience spanning multiple industries, and multi-domain and multilingual requirements.
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The Hotel Guru: Increasing organic traffic through technical SEO and content strategy
Technical SEO, content audit, competitor analysis, keyword research and content strategy
Fixing technical SEO issues and increasing organic traffic
The Hotel Guru experienced a dramatic decrease in organic traffic with no sign of improving. Upon initial investigation, we discovered the drop correlated with two Google updates, Panda and Phantom.
VisitBritain: Website to support global content strategy for trade
Improving traffic acquisition, UX and user engagement
Our remit was to take the lead on this and build a new site, based on insight gathered from analysing the existing site and from detailed research into users. Our primary aim was to create a platform that would be easy and enjoyable to use, allowing users to find information effortlessly and efficiently.
Premier Inn: Brand awareness with influencer marketing
Improving traffic acquisition, driving brand awareness
We used Premier Inn’s own research into the UK’s most favourite pastimes and passions to find the best fitting influencers to collaborate on a national campaign to promote Premier Inn as a 'great place to start'.
Netflights: Coverage and backlinks through data-driven stories
Improving organic traffic, driving brand awareness and strengthening topic authority
Online flights specialist Netflights needed useful, brand-relevant content during a time of technical SEO transition. We developed a digital PR campaign to gain Netflights coverage in media outlets we knew would be relevant for its audience, using data to inform a story we knew would get pick-up.
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Guide to Email Marketing
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Content Marketing Framework User's Guide
A step by step guide to using, implementing and understanding our Content Marketing Framework
Content Marketing Framework Wheel
A downloadable version of our Content Marketing Framework