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Digital Marketing in the Travel Sector

We specialise in organic digital marketing from the data and insights gathering into strategy and deployment for SEO, digital PR and outreach, content, influencer marketing, social media, and web development.

Case Study Premier Inn: Brand awareness with influencer marketing

Case Study Orbitz: Coverage and awareness with creative content

Case Study Netflights: Coverage and backlinks through data-driven stories

Services

SEO

Our robust SEO strategies combine serious technical knowledge with well-optimised content and active link acquisition. Melt Digital has a depth of SEO knowledge that spans multiple industries, and includes multi-domain and multilingual requirements.

Content

From carefully crafted copy to comprehensive digital strategies. Our extensive experience means that we can deliver on scale, on time and to the toughest brief.

Web Development

Our approach to development is all about utility – for both your business and the user. That's the focus of our web development services, whether it's for a full site build or a campaign-specific microsite.

Social

Earned, owned or paid. We can handle your social media as a service in its own right or connecting it to a unified multi-channel, multi-touchpoint strategy.

Digital PR and outreach

Digital PR and outreach, including reactive PR to build trust and authority as well as highly relevant and contextual mentions, citations and organic links.

Events

July 10, 2019 09.00 - 11.00

What digital PR strategy looks like in 2019: An SEO or PR question?

Brown's Hotel Albemarle Street W1S 4BP London United Kingdom

Register for this event

We’re presenting a panel discussion that will bring together senior marketers from the travel industry with experts from the world of digital PR and SEO, and Melt’s own team. Our panel will discuss the importance of digital PR and where it should sit in your strategy. Expect insights on: Does digital PR belong strategically to […]

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Case Studies

VisitBritain: Website to support global content strategy for trade

Research, strategy, SEO, web development, content
Improving traffic acquisition, UX and user engagement

Our remit was to take the lead on this and build a new site, based on insight gathered from analysing the existing site and from detailed research into users. Our primary aim was to create a platform that would be easy and enjoyable to use, allowing users to find information effortlessly and efficiently.

Premier Inn: Brand awareness with influencer marketing

Influencer marketing, strategy, content and social media
Improving traffic acquisition, driving brand awareness

We used Premier Inn’s own research into the UK’s most favourite pastimes and passions to find the best fitting influencers to collaborate on a national campaign to promote Premier Inn as a 'great place to start'.

Orbitz: Coverage and awareness with creative content

Research, strategy, content, digital PR and outreach
Coverage and backlinks through data-driven stories

We worked with Orbitz, part of the Expedia Group, on their recently launched car hire offering creating inspirational content to support its commercial landing pages, increasing brand awareness of car hire availability on the Orbitz website and earn links for SEO benefit.

Netflights: Coverage and backlinks through data-driven stories

Research, strategy, content, digital PR and outreach
Improving organic traffic, driving brand awareness and strengthening topic authority

Online flights specialist Netflights needed useful, brand-relevant content during a time of technical SEO transition. We developed a digital PR campaign to gain Netflights coverage in media outlets we knew would be relevant for its audience, using data to inform a story we knew would get pick-up.

Insights

Downloadables

Get our latest insights and guides

Guide to Email Marketing

Guide to Email Marketing

Get practical tips and a planning framework in our latest ebook, created in association with hotel CRM specialists Revinate

Guide-E-mailmarketing.pdf

Please enter your name and email to recieve a download link

Content Marketing Framework User's Guide

Content Marketing Framework User's Guide

A step by step guide to using, implementing and understanding our Content Marketing Framework

Content-Marketing-Framework-User-Guide-Sept.pdf

Please enter your name and email to recieve a download link

Content Marketing Framework Wheel

Content Marketing Framework Wheel

A downloadable version of our Content Marketing Framework

Content-Marketing-Wheel-Melt-Content.pdf

Please enter your name and email to recieve a download link