Melt Site Icons - Final

August 15, 2016

How to identify and clean up bad backlinks

Whether they're a legacy of old SEO activity or a targeted attack, bad backlinks can be disastrous. Here's how to clean up your backlink profile


August 15, 2016

How to implement rich snippets (and why you should)

Get clearer, more transparent and more noticeable search listings by sign-posting rich content elements


April 20, 2015

Google offers insights into improving search performance

We had the pleasure of sponsoring the Travel Weekly Business Breakfast at Google campus last Thursday, for which the theme was ‘Talk to Google’. In preparation for hosting the event I asked a few clients what question would they ask Google about Travel if they had the chance. The usual questions came back to me: […]

December 16, 2014

2015 On-Site Marketing Checklist

By now, most marketing heads have their digital strategy and budgets set for the forthcoming new year or if not, they should. Our clients have been busy evaluating the highs and lows of the current year, fine-tuning campaign activity whilst closely monitoring their customers’ behaviour. The overriding objective is how the chosen activity is going […]

June 2, 2014

The evolution to Hummingbird and its impact on travel content

The evolution to Hummingbird Before we delve into what Hummingbird is and its impact on content and SEO in the travel industry, it is first useful to understand how it has come to be. Since its early days, Google has steadily tweaked its algorithm to improve search performance and importantly, user search experience. The majority […]