TravelSupermarket

Producing thoroughly researched, expert travel copy

2

weeks ahead of schedule

35,000

words

13

destinations researched

The challenge

TravelSupermarket needed help producing multiple blog articles for 13 of their most popular European summer destinations. They wanted the blogs to be informative, factually accurate, and most of all, inspire potential travellers to think about a holiday to the destination being written about.

The blogs also needed to be delivered quickly, in time for an end-of-season destination push.

The idea was to attract customers at the inspiration stage of their holiday journey, so the brief asked for the blogs to centre around destination-based content such as resorts, things to do and beaches. As TravelSupermarket’s customers are generally price conscious, they also asked for several blogs dedicated to budget travel.

Corfu coastline

What we did

TravelSupermarket came to us because of our team’s knowledge and experience of the travel industry. Having worked with us before, they knew we would produce blogs that showed genuine expertise and up-to-date, interesting travel information.

Our in-house writers began with in-depth research of the destinations being covered, always using reputable travel resources. From there they set about mapping out each blog’s structure, based on titles which TravelSupermarket had provided.

Once the copy was written, our in-house content team then proofread, fact-checked and edited the blogs to ensure they met tone, style and content expectations.

Thanks to our thorough  research, industry knowledge, well-practised copywriting skills and fool-proof editing, all blogs were delivered and approved ahead of schedule.

Outcome

We devised and agreed a schedule with Travel Supermarket to ensure that over the course of 10 weeks we gradually delivered 35 blogs, each 1,000 words in length.

Thanks to our thorough research, industry knowledge, well-practised copywriting skills and fool-proof editing, all blogs were delivered and approved ahead of schedule. This allowed TravelSupermarket to successfully use the content in their email and social media campaigns before the end of the summer season.

TravelSupermarket blogs

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