Quidco

Increasing organic traffic by improving rankings for key pages

100

pages optimised

100,000

words of copy

3

month turnaround

The challenge

Quidco is the UK’s original cashback website, allowing consumers to earn money back on transactions from thousands of merchants.

Despite being a pioneer in its sector, Quidco was failing to achieve visibility in search engine results pages for key terms related to its merchants.

Each merchant has a dedicated landing page on the Quidco site, so our job was to increase search engine rankings for those pages, and consequently drive more organic traffic to the site as a result. All this while also deepening engagement with customers, through quality on-page content.

What we did

We began a complete rethink of Quidco’s top 100 merchant pages – which included everything from retailers like Marks & Spencer, to brands like Nike, and takeaway companies like Dominoes.

The starting point was in-depth keyword research, to identify new traffic opportunities and inform a content strategy. Since we were effectively carrying out keyword research on 100 different retailers, we had to come up with a process for making research as efficient as possible. This involved an initial round of informative, traditional keyword research, followed by more detailed research at the individual page brief stage.

With the initial keyword data in our arsenal, our content team then developed the content strategy and a workflow which enabled us to manage the updates for all 100 pages – which each needed 1,000 words of copy.

We produced a brief for every merchant page, which included instructions for new page structure, a set of specific keywords as defined by our SEO team, and a list of targeted FAQs. Our content team then delivered the copy for all 100 pages based on these briefs.

The project was a crucial improvement to the key merchant pages on Quidco’s website, resulting in improved page rankings and a consequent increase in organic traffic.

Head of Search Marketing, Quidco

Outcome

The project was a crucial improvement to the key merchant pages on Quidco’s website, resulting in improved page rankings and a consequent increase in organic traffic.

Overall, Quidco saw a large increase in ranking share for the 100 merchant pages we worked on, as well as an increase in ranking position for many of the individual pages.

Quidco also saw their pages start to rank across a much broader set of terms, which meant their pages were visible at multiple stages of the buyer journey, for each different merchant.

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