Extensive SEO strategy and keyword research at scale
The team at MADE.COM knew their product catalogue had huge search potential, but they didn’t have the data to properly assess it, or the means to get the data on the scale they needed.
Because of the sheer size of the site and the topics it could cover, the team needed us to provide keyword research at a scale that covered their entire search footprint. This meant they would be able to fully understand the ranking potential of the site, get a full view of their query spaces, and prioritise content based on both opportunity and seasonal peaks.
What we did
Using our unique process for carrying out keyword research at scale, we combined various data sources (product lists, category pages, product filters) and combined informational modifiers (how, where), along with other inputs, to define a seed keyword list. This resulted in us being able to provide organised keyword research for the full product set, as well as keyword research suitable for a blog.
All the data we collected was stored in a database, which we added a front-end application to so that the team at MADE.COM could take it away and arm their internal content team, without needing expert knowledge of SQL and Python.
In two months we delivered a project of 300,000 keywords. This gave MADE.COM the basis for a complete content strategy and schedule of on-page optimisations.
By analysing in breadth and depth what queries MADE.COM already had strong rankings for, we were also pointed to where they could earn further rankings with new and existing products.
Due to the success of the campaign we have since moved onto a second phase in English, French and German.