Expedia Partner Solutions

Producing extensive B2B travel content across multiple formats and styles


words of specialist copy


years as a client


of travel agent readers

The challenge

We were initially approached by Expedia Partner Solutions (EPS) back in 2017, to help them with a one-off content fulfilment project. Quickly, our scope evolved, as the team recognised they needed expert support to produce more regular B2B collateral for their partner agents.

The team at EPS knew they wanted to start producing reports, E-guides and blogs for partner agents, but didn’t have any firmer ideas of what content was needed. They were also aware they needed to better communicate with agents via email, and do more to grow the overall brand reputation by earning press coverage.

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What we did

Over the five years (and counting) we have worked with EPS, we have helped them bring to life a huge range of content.

Generally, EPS come to us with an idea or theme they want to explore, and we use our combined travel and digital marketing expertise to flesh out a fuller concept and brief. Once this is signed off, we then move onto the research and content production stage.

In cases such as research reports and E-guides, this will first involve extensive research and data gathering and analysis – to ensure all content is backed up by facts or industry-leading thinking. With emails and press releases, it’s a quicker development process, but still rooted in travel expertise and industry trends.

All content we produce is thoroughly edited by professional sub editors, and we work closely with EPS to incorporate their feedback into the finished pieces.

The content Melt creates is of high quality and they are often able to meet tight deadlines. Their in-depth knowledge means they have good insight into the types of content that will resonate well with our audience and I would recommend them to others looking for a flexible, good value content-writing agency.

Sarah Newcombe, Director of Marketing


We’ve produced numerous pieces of content for EPS to use over the years. These include, E-guides on CRM best practices and social media tips for travel agents, a research report analysing how travel management companies are keeping up with the corporate traveller, and a blog which took a deep dive into what travelers want, based on four key findings from EPS’ Global Traveler Expectations report.

Each of these pieces of content has been utilised extensively by EPS, either being shared on their website or agent portal, and also distributed through email and social media too.

The expert but digestible content we produce is a key USP for EPS. The content is used as part of their sales pitch to recruit new agents to the platform, and existing agents who engage with the guides, blogs and reports regularly confirm that they are extremely helpful business tools.


Other case studies


The team at MADE.COM knew their product catalogue had huge search potential, but they didn’t have the data to properly assess it, or the means to get the data on the scale they needed - which is where we came in.


We’ve worked with Expedia since 2014, with an evolving remit across both SEO and content. In 2019 we carried out one of the most ambitious projects the partnership has seen so far - including content strategy and production, all backed up by SEO data and covering 5 international markets.

Spire Healthcare

Spire Healthcare was undergoing a total digital transformation and needed a partner to guide this. Spire’s main challenge was a lack of SEO and content strategy, coupled with poor user experience, which we helped them to fix.


After a series of successful digital PR campaigns for Netflights in 2018 and 2019, we developed a new strategy to build on growth and earn coverage across a wider variety of high-authority publications, both in the UK and internationally.


Despite being a pioneer in its sector, Quidco was failing to achieve visibility in search engine results pages for key terms related to its merchants. We were tasked with improving the rankings for the top 100 merchant pages, through both SEO and content strategy.


ETOA asked us to develop an event hosting and video conferencing platform which would allow them to run events virtually. The platform needed to be up and running in six weeks and host thousands of international attendees.


TravelSupermarket needed help producing multiple blog articles for 13 of their most popular European summer destinations. They wanted the blog copy to be informative, factually accurate, and most of all, inspirational.


VisitBritain required a new trade site that would be engaging, user-friendly and easy to manage. As well as building and designing the new site, we undertook  detailed research into the VisitBritain user experience, to make sure the site achieved everything it needed to.

Thomas Cook Airlines

Thomas Cook Airlines wanted to raise awareness for itself as a flight-only brand– entirely separate from Thomas Cook Group. They needed our help to create a digital PR campaign that delivered a strong, unequivocal brand message.

Mail Travel

We were engaged by Daily Mail Group to boost performance of the Mail Travel eCommerce site. Our task was to overhaul the web content based on extensive keyword research. To support this, we also managed their social media strategy.

The Hotel Guru

The Hotel Guru came to us when they suffered a drastic drop in search rankings and traffic. We were tasked with identifying the cause of their ranking drop, and devising a strategy and recommendations to recover their position.


Orbitz had recently launched its car hire offering. They required softer content to support their commercial landing pages, along with creative outreach activity that would increase brand awareness.

Expedia Partner Solutions

We were initially approached by Expedia Partner Solutions (EPS) in 2017, to support them in producing regular B2B collateral for their partner agents, which we continue to do 5 years later.


Illuma cam to us becuase they needed to design and build a proffesional and easy to use new website, to act as a showcase of their business in an upcoming investment round. 

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